“The rules of engagement are as follows: Number one, don’t fire unless fired upon, but when they fire, you fire back with overwhelming force,” DeSantis advised in the ad.

“Number two, never ever back down from a fight,” DeSantis said. “Number three, don’t accept their narrative.”

“The melding of corporate power and government power has traditionally been what fascism has been defined as,” DeSantis said, referencing ESG guidelines as “an attempt to impose policies on society through corporate power – policies that cannot win at the ballot box.”

“In Florida, we will not allow policies to be subcontracted out to corporate elites,” DeSantis said.